SARGOMMA continues its ‘non-conventional’ visual communication campaigns

Sargomma starts a new communication campaign; “To things”, aiming at the combination of arts and Visual Marketing. After focusing on people, crux and meaning of every action, we now pay attention to objects treated as images that decontextualize them from their normal use. The images thus created, in their transition, take on new values and meanings and, while remaining in the center of the shots, are perceived differently. A new creative path is thus shaped. The decontextualized objects become invitations to the viewer to a change of perspective, their practical use is no longer central, the ‘unconventional’ takes over and opens up unexpected imaginative and creative spaces.